Sprint recently announced the launch of the HTC EVO 4G – The World’s First 3G/4G Android Device, and America’s First 4G Mobile Phone. Matter of fact, it is also only the second 4G or WiMAX phone on the market in the world…
Sprint has been in a bit of a rut keeping current customers and gaining new ones, and this is the “flagship” phone that is their hope to change that. Additionally, Sprint also hopes to gain some new customers by having super-fast data on their 4G WiMAX network already LIVE in many markets.
Unfortunately, Sprint does not have a LIVE 4G network in San Francisco Bay Area, San Diego, Los Angeles, or even New York – some of the largest markets in the country for technology, mobile phones and chip manufacturing for the phones. So those who want this phone in all but 25 (mostly small) 4G markets will have to cope with their data coming from the existing EVDO 3G network.
While the phone is nicely priced at $199 with a new 2-year agreement, or eligible upgrade (after all mail-in-rebates and discounts are applied) and an Everything Data, Simply Everything or Business Advantage with Data plan is a great deal, its what Sprint requires as a little something extra as a “requirement”  is a little “too much”.
Sprint has stated that the phone has not only an 8 megapixel back facing camera, but a 1.3 megapixel front facing camera for “video calling and streaming” (provided via Qik), but also a 1Ghz Snapdragon processor (making it one of the fastest phones on the market) and because of this they anticipate people will use more data, and stay online longer. Because of this, they have also “required” that a $10 surcharge called “Premium Data Add-On” be added to any and all plans with an HTC EVO.
Last time I checked, “Add-On” was never a requirement for any services, they were optional. Sprint themselves actually cemented themselves a decade ago by giving customers the options of having selected add-on’s that most other carriers were forcing on their customers at a higher cost. So right there Sprint contradicted its own words by saying something that is an “add-on” is now a “requirement” on top of a different “requirement” rate plan that already includes unlimited data.
Lets also not forget that because Sprint anticipates customers will use more data that they also anticipate people will be using the device more on 4G then on 3G, since the device is promoted to be a 4G device FIRST over a 3G device. I guess Sprint forgets that a phone and its processor do not make a 3G or 4G network faster then it already is, but makes the phone process its own applications to run more smoothly.
Most of the areas that Sprint will sell this phone however are in the 3G areas, and this charge still applies. The charge is unfair since Sprint can not justify, nor can the phone actually use any more 3G data then any other 3G phone on the market. So how is a $10 required “add-on” for “Premium Data” logical or fair? It isnt… Oh, and to make it even more unfair… Sprint is requiring this $10 “add-on” for as long as the phone is on your account as a monthly recurring fee. This is ON TOP of your normal rate plan that already includes unlimited data, and ON TOP of your purchase price of the phone ($199 with 2-Year Agreement, or $600 No-Contract Upgrade). This terminology for the $10 charge changes daily as well.
Sprint has tried to justify this $10 charge with complete ignorant reasons as follows below…
1. Premium Data Add-On (What if you dont live in a 4G area or want 4G?)
2. Phone has a “faster processor” (So what? My BMW is faster too does that mean the road has more wear on it?)
3. You will use more data… (Really? You can predict my future? Dionne Warwick is that you?)
4. Its a requirement to have the phone.. (I thought paying the price of the phone was the requirement to have the phone – Am I renting the phone?)
Sprint, you have further alienated your customers.
If you want to say its for the faster processor of the phone, then charge more for the phone.
If you want to say its for the richer data experience and statistics show that people will use 3G and 4G more, then only charge people who want the 4G enabled.
If you want to say its a monthly charge to have the phone, then rent out the phone, or offer the phone FREE on ALL PRICE PLANS since the $10 a month ($240 extra over 2 years) covers your rental fee.
If you want to be smart, and keep customers, you keep them happy and waive this charge until they have 4G in their area, and then move customers over to either “Everything Data 4G”, “Simply Everything 4G”, or “Business Advantage with Data 4G” plans that are $10 more per month….
or….
Offer to waive this charge for existing customers adding a new line of service or upgrading, and only charge the new subscribers this fee.
I mean its pretty simple….
I know I have made my decision already. I am leaving Sprint for the last time and heading to Big Red Verizon. Even though Verizon plans actually cost on average $30-$60 more then Sprint for the same thing, Verizon doesnt distinguish its Smartphones by the amount of data they can receive or anticipate to receive, nor does Verizon charge customers for anticipated 4G services that are not being delivered. Oh, and most of all, Verizon doesnt charge a “$10″ what I call “rental fee” to have the privilege of owning a phone over the course of their contract.
Sprint, you really are about to get hit with some big time churn rates next quarter.. I assure you. Good luck, God Speed – you were innovative until you decided to be a little too innovative on how to screw your loyal customers over.

Radio Show Tonight 6PM Pacific

September 20, 2009

Hey Everyone,

 It has been quite some time since I did a radio show, but tonight is the night for love…Wireless love that is!

 

Wanna know what is all the buzz about Sprint making a comeback?

What is Any Mobile, Anytime?

T-Mobile now has a faster 3G network then AT&T?

WiMAX 4G goes Global?

Whats the hottest Google Android phone on the market?

What is the difference between LTE and WiMAX?

LISTEN TONIGHT AT 6PM PACIFIC AND FIND OUT!

http://www.blogtalkradio.com/progressingcalifornia/2009/09/21/A-Revolution-In-Wireless

sprint-anytime

Hey everyone,

 

So… after a tiny bit of fanfare, and Sprint teasing Sprint Premier customers with emails mentioning a “..wireless revolution..” yesterday, we wake up to find the new Sprint Any Mobile, Anytime Everything Data plans.

A quick run down on how this all works is below.

 

Sprint has been pushing the boundaries of calling and data since its inception of the Simply Everything and Everything Data plans. These plans offer unlimited data and unlimited mobile to mobile (between Sprint, Boost, and Nextel) as well as unlimited text/video/picture/sound messaging. Additionally some plans also offer unlimited voice minutes.

What does this mean with the new Any Mobile, Anytime? It means that “mobile to mobile”, once a perk to be on the same wireless network as all your friends and family is no longer a perk. With Sprint, it means simply that all your calls to any wireless phone, regardless of time of day or even carrier are now included. With over 240 MILLION mobile numbers in the USA, this means that 79% of the population of the USA has a phone that can be called for free!

 

There are a few catches to the new plans, so let me explain them.

1. Any Mobile, Anytime is ONLY available on “Everything Data” plans. This is a minute bucket of 450 or 900 minutes (for landline calling) on “Individual” plans, or 1500 or 3000 minutes (for landline calling) on “Share” plans. Select business plans will have this plan at a later date

2. Current subscribers can switch to this plan without a contract extension. Current subscribers of an “Everything Data” plan will see this new feature added to their account after their next bill cycle begins.

3. Calls to mobiles are ONLY in the USA and Puerto Rico and must be DIRECTLY DIALED. You can not call a mobile via voicemail to be rated as Any Mobile call.

4. Any Mobile, Anytime calls do not apply while roaming off the Sprint PCS or Nextel National network.

 

So, some of you are thinking that this will create competition with Sprint and other carriers. It will. You might also be thinking, all the people you know are on a mobile phone and you never call a landline anymore. It’s true. You might also be thinking that this all isnt that innovative at all and sounds strangely similar to AT&T Unity, a plan that offers unlimited wireless and landline calls on AT&T. You are sort of correct, and yet very wrong.

 

AT&T Unity IS unlimited calling to landlines and wireless phones, but the catches are listed below…

 

1. AT&T Unity is ONLY for calls between a wireless phone and other AT&T landlines or wireless phones.

2. Unity must be activated on a combined billing. Meaning you already have to have both AT&T for wireless as well as a landline.

3. While Unity covers more than 300 MILLION numbers, it is only within one company, that doesnt serve multiple service areas of the USA.

 

There you have it. Take your pick of your plan…

 

Sprint is pushing the wireless revolution forward with making plans like Alltel My Circle, Verizon Friends and Family, AT&T A-List, and T-Mobile MyFaves – calling plans that offer unlimited calls between 5 and 10 of your favorite numbers – obsolete. I mean, is any other carrier (other than already totally unlimited regional covered carriers like MetroPCS and Cricket) offering FREE calls to ANY WIRELESS? Nope!

 

Enjoy

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